Seed Cathedral – Totem Signage

Doing some research on Pinterest I found this beautiful example of some typographic/symbol signage. This totem pole style sign is displayed at the Thomas Heatherwick designed Seed Cathedral.

I felt it had some visual connections to a maze in some way, how the symbol/letters are formed and potentially could be something that a ball would fall down. But thinking about the LOVE example it’s also just an interesting way to situate type. In a vertical style rather than horizontal and could be something to consider.

dzn_Troika-exhibition-at-British-pavilion-13

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