These are the RAL colours chosen for the yellow S and the grey base.
The Sheffield Elephant sculptures are made from Fibreglass. I found online there is a lot of manufactures that do ‘bespoke’ fibreglass moulding. Could be something to consider if we wanted this plastic look to the installation, and the benefit is it being lightweight. It just need to be secure enough to encase the printer etc.
Laws also uses fiberglass to make some of his huge sculptures. They are moulded into separate pieces that come together. Materials he uses range from fibreglass, aluminium, wood and bronze.
Considering the typeface we decided it would be nice to pick a type that was originated in Sheffield. Stephenson Blake is a type foundry founded in 1818. As we now only need to consider the aesthetics of one letter it potentially makes it an easy choice. I’ve popped some examples below of different Stephenson Blake typefaces of the letter S to make some comparisons. The font Windsor was used for the Graduate Show ‘Forged’.
“The foundry had been in Sheffield in one form or another since around 1797 when a local bookseller (John Slater) and a bookseller-printer (William Bower) joined forces with a printer (Clay Bacon) to cast type, issuing their first specimen in 1809. That founding work had persisted under many names until taken on by Garnett and Blake, and then becoming Stephenson, Blake.
Since the earliest times SB had worked to 1/5000th of an inch as a matter of course: the type they founded was considered the most precise in the UK.”
It’s interesting to see what other typefaces have been design by Stephenson Blake and used in Sheffield. Such as The Sheffield University typeface.
Whereas the Sheffield Hallam ‘Clerkenwell’ font was designed by fontsmith in London.
Thinking about the prominent colour of yellow in the market we wondered if there was other visual inspiration we could find from the inside or the outside of the structure of the building.
“The 73,000 sq ft building needed to be a new landmark for the city centre in order to act as a catalyst for future regeneration of Sheffield’s retail and leisure offering. To achieve this, timber was identified early on as a traditional material to bring the cherished ‘market feel’ to the new building, while the juxtaposition of modern materials such as brass brings it into the 21st Century.“
On the far side of the outside (Top right photo) there is some brick and darker wood. I think sticking with the inside colours is important to make the visual connection clear if we were going to go down this route. It could be interesting to use some kinda of brass like the outside the ceiling though where the windows are! But do really like the yellow, wood and metal combo.
Heres a link to a site with some more information of the architectural and material choices of building itself. There is information on the of the exact type of wood they have used, and where it was sourced from etc.
These yellow coloured letters we felt really stood out in a nice way and had an aesthetic link to the market itself and the branding colour choices Chris & Larysa have chosen. It’d be nice to tie it in some ways aesthetically to what they have been doing, and we really like these simple yellow letters so could certainly be something we consider when thinking about what colour the final piece would be.